THE RAINBOW

THE

CHALLENGE

        

I embarked on a 2-week solo project for a fictitious client, The Rainbow Toy Store, to create an e-commerce website that facilitates an intuitive and engaging shopping experience while keeping true to the company's brand value and business goals.

RESEARCH & DISCOVERY

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DESIGN & IDEATION

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FINAL

PRODUCT

        

After 2-weeks of hard work, I created a working structural framework for The Rainbow's e-commerce website. My intention was to  create a layout that is visually immersive. The idea was that The Rainbow could take advantage of the screen real estate by using photography as the main driver for recreating the company's brand identity of magical and nostalgic childhood play in the e-commerce space.