SOUTHWEST AIRLINES

THE

CHALLENGE

        

I tasked myself with a 4-day design sprint to redesign the Southwest Airlines app to promote a more immersive in-app experience. For this challenge, I pushed myself to learn Flinto, a prototyping app specializing in gesture animations and screen transitions, to better convey a delightful and intuitive experience for users interacting with the Southwest Airlines app.

RESEARCH & DISCOVERY

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Usability Testing

For this challenge, I evaluated the original Southwest Airlines App using the LEMErS method which tests for Learnability, Ease of Use, Memorability, Error handling, and Satisfaction. I also used user reviews to find out what people like and dislike about the app. A clear theme started to come to light. Users wanted an app with UI that reflects something more modern and sleek. Users were also concerned with logging on frequently to gain access to the app.

Competitive/Comparative Analysis

I looked at Alaskan Airlines, Airbnb, and Afar to find new ways of delivering the booking experience in a new refreshing way. I took inspiration from Alaskan Airlines for the well-organized information architecture, Airbnb's search protocol to be very easy to navigate through, and Afar's travel tips to be inspiring for users who wish to be inspired to go places.

DESIGN & IDEATION

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FINAL

PRODUCT

        

The final product for this challenge was a high fidelity prototype that combined the successful elements of a collection of apps in the travel genre to create a more engaging and intuitive experience with Southwest Airlines.

My wireframe design took gesture animations and transitions into account to make working in the Flinto prototyping software a quick and easy process. Focusing on animations and transitions was extremely important for me because most smartphone users see smartphones as extensions of self, and demand high levels of realism in interactivity. I feel like I've accomplished this well in my 4-day design sprint.